DLF
Challenge
DLF Homes, a renowned name in real estate, aimed to improve its online visibility and attract high-quality traffic to its website. The challenge was to target a niche audience searching for premium residential properties while standing out in a competitive real estate market.
inding Enki Dot Com developed a comprehensive SEO strategy tailored to the luxury real estate market. The approach focused on optimizing DLF Homes’ website for both local and national search terms, improving technical SEO, and creating targeted content to capture high-intent users.
We started with a detailed site audit to identify technical gaps and implemented enhancements like faster page load speeds, mobile responsiveness, and structured data integration. Content strategies included creating project-specific pages optimized for location-based keywords and crafting blogs about real estate trends, investment benefits, and buyer guides to engage potential customers. Additionally, backlink-building efforts were undertaken to strengthen domain authority and boost rankings for competitive keywords.
Designed an SEO roadmap focusing on technical fixes, content targeting high-intent keywords, and localized optimization for city-specific real estate searches.
Conducted on-page SEO, enhanced metadata and page structures, created keyword-rich content, and executed a robust link-building strategy.
45% increase in organic traffic within six months.
Improved keyword rankings, with key residential projects ranking on the first page of Google SERPs.
Enhanced website performance leading to higher engagement and quality leads.
Addressed site speed, mobile optimization, and schema markup to improve search engine visibility and user experience.
Focused on geo-targeted keywords to attract users searching for premium residential projects in specific cities.
Created detailed project pages, buyer guides, and real estate insights to capture customer interest and improve rankings.
Built high-quality backlinks from authoritative real estate and property-related websites to boost domain authority and SERP rankings.
