SheaMoisture
Challenge
SheaMoisture, a leading personal care brand, sought to improve its organic visibility, drive quality traffic to its website, and boost conversions. The challenge was to optimize their digital presence amidst fierce competition in the beauty and skincare sector.
Finding Enki Dot Com devised a robust SEO strategy focused on improving on-page and off-page optimization, enhancing technical SEO, and creating valuable, keyword-rich content. We conducted a comprehensive site audit to identify gaps and opportunities, from website speed improvements to meta-tag optimization.
Content strategies included crafting educational blogs, category-specific guides, and product-centric content targeting high-value keywords in the beauty and skincare niche. Link-building efforts were initiated to strengthen domain authority and improve SERP rankings, while local SEO tactics ensured enhanced visibility in regional searches.
Developed an SEO roadmap including keyword optimization, technical fixes, and content creation to align with customer search intent.
Conducted site audits, optimized metadata and URLs, created keyword-focused content, and executed strategic link-building campaigns.
Significant increase in organic traffic, with a 50% rise in website visits over six months.
Improved keyword rankings, with core product categories ranking on the first page of Google SERPs.
Enhanced website performance, resulting in higher customer engagement and improved conversions.
Improved site speed, fixed crawl errors, and optimized mobile usability for better user experience.
Identified high-performing keywords and integrated them into product descriptions, blogs, and category pages.
Created engaging, SEO-driven blogs, guides, and FAQs to address customer queries and boost organic reach.
Built high-quality backlinks through partnerships, guest posts, and PR to improve domain authority and rankings.
