Rococco Goa
Challenge
Rococco Ashwem, a luxury boutique hotel, aimed to enhance its online presence and drive customer acquisition through social media. The goal was to increase the number of enquiries and foster customer loyalty through targeted campaigns and referral incentives.
Finding Enki Dot Com devised a comprehensive social media strategy, leveraging Facebook and Instagram to reach Rococco Ashwem’s target audience. The strategy included a mix of visually captivating designs, compelling ad copies, and targeted campaigns to engage potential customers.
Additionally, referral incentives were introduced to encourage existing customers to bring in new guests, strengthening loyalty while expanding the customer base. By integrating creative design execution with strategic targeting, we ensured a seamless and impactful social media presence for Rococco Ashwem.
Developed a targeted campaign plan focused on customer acquisition and loyalty, with a special emphasis on referral programs.
Designed visually engaging posts and ads for Facebook and Instagram, monitored campaign performance, and adjusted for maximum impact.
3x increase in the number of enquiries generated through social media campaigns.
2.78% growth in customer loyalty, driven by successful referral incentives.
Utilized precise audience targeting on Facebook and Instagram to reach potential customers interested in luxury stays.
Developed visually captivating and brand-aligned creatives to enhance engagement and click-through rates.
Regularly tracked campaign analytics to refine targeting, messaging, and budget allocation for maximum impact.
Introduced reward-based referral systems to encourage customer advocacy and repeat bookings.
