Wear Your Opinion
Challenge
WYO aimed to significantly enhance their digital presence and drive sales for their signature bold T-shirts. The challenge was to scale campaigns across various platforms, boost brand visibility, and align seasonal efforts with consumer demand trends to maximize impact.
Finding Enki Dot Com crafted a performance marketing strategy tailored to WYO’s goals, leveraging multiple ad platforms to maximize reach and engagement. The plan included scaling Pmax inventory and YouTube campaigns while prioritizing non-brand search efforts to capture a wider audience. Seasonal campaigns were strategically timed to align with high-demand periods, ensuring increased visibility and sales during key moments.
The strategy also focused on fostering brand recognition, with “Wear Your Opinion Bold T-shirts” as the flagship search term. By aligning campaign content with WYO’s bold and expressive brand ethos, the efforts successfully resonated with the target audience.
Prioritized scaling Pmax inventory, YouTube ads, and non-brand search campaigns to amplify visibility and reach.
Implemented seasonal campaigns, monitored performance metrics, and optimized ad spends to align with consumer trends.
Pmax inventory scaled by 4X.YouTube campaigns scaled by 123%.Search non-brand scaled by 4X.
Brand search volume surged, with "Wear Your Opinion Bold T-shirts" experiencing a 4X growth in searches from Q1 to Q4.
Gradual month-on-month expansion of product categories and Google inventories ensured sustainable budget increases aligned with performance targets.
Separate Performance Max (Pmax) and Search funnels were developed to maximize reach, engagement, and high-intent conversions across Google’s channels.
Leveraged Google’s in-market and interest-based audience segments to connect with highly relevant users effectively.
Refined segmentation techniques minimized wasted ad spend and improved campaign efficiency by targeting users with the highest conversion potential.
